September 26, 2017
Companies are seeing increased customer satisfaction, loyalty, and revenue.
- Energy companies monitor and combine usage data recorded from smart meters in real time to provide better service to their consumers and improved uptime.
- Web sites and television channels are able to customize their advertisement strategies based on viewer household demographics and program viewing patterns.
- Fraud-detection systems are analyzing behaviors and correlating activities across multiple data sets from social media analysis.
- High-tech companies are using big data infrastructure to analyze application logs to improve troubleshooting, decrease security violations, and perform predictive application maintenance.
- Social media content analysis is being used to assess customer sentiment and improve products, services, and customer interaction.
- E-commerce Sites use this to approach particular user, product recommendation
- Predictive analysis is being performed